quotesMedia Response Training

Certain industries have innate hazards, making them more prone to crisis situations. A crisis usually happens suddenly and unexpectedly.  A crisis is increasingly difficult when dealing with the media. Intense media scrutiny can breed hostility and the absence of an adequate response can escalate the situation even further. The correct media response approach in a crisis can make all the difference between a destroyed reputation and a preserved reputation. If you think not responding to the media is an option, think again. If you do not respond to the media, you risk very negative coverage if you choose to ignore them. The key is to know what to say and how to say it to protect your reputation as well as a possible future lawsuit.

In the event of a crisis, there is no margin for error in a media interview. A five second pause or off message comment can be blown up in the headlines and damage your reputation. Companies who are ill equipped to address the media can make vital errors that can lead to future litigation. A legal dispute can result in a large loss in capital, but also a largely damaged reputation, which in the end could have been avoided with some simple and effective media training.

Media response training is the proactive solution for delivering the skills and strategies to positively influence the news media in the event of a crisis. Controlling the interview process is key to managing the crisis and safeguarding a company’s reputation. Media interviews serve as a great opportunity for putting your message in context and painting your company in a positive light. If handled appropriately, the media is a perfect conduit to communicate key messages that restore or build public trust. Organizations with proper media training know how to develop messaging, negotiate interviews and handle news conferences in a way that allows them to excel in the court of public opinion.

Certain industries have innate hazards, making them more prone to crisis situations. A crisis usually happens suddenly and unexpectedly.  A crisis is increasingly difficult when dealing with the media. Intense media scrutiny can breed hostility and the absence of an adequate response can escalate the situation even further. The correct media response approach in a crisis can make all the difference between a destroyed reputation and a preserved reputation. If you think not responding to the media is an option, think again. If you do not respond to the media, you risk very negative coverage if you choose to ignore them. The key is to know what to say and how to say it to protect your reputation as well as a possible future lawsuit.

In the event of a crisis, there is no margin for error in a media interview. A five second pause or off message comment can be blown up in the headlines and damage your reputation. Companies who are ill equipped to address the media can make vital errors that can lead to future litigation. A legal dispute can result in a large loss in capital, but also a largely damaged reputation, which in the end could have been avoided with some simple and effective media training.

Media response training is the proactive solution for delivering the skills and strategies to positively influence the news media in the event of a crisis. Controlling the interview process is key to managing the crisis and safeguarding a company’s reputation. Media interviews serve as a great opportunity for putting your message in context and painting your company in a positive light. If handled appropriately, the media is a perfect conduit to communicate key messages that restore or build public trust. Organizations with proper media training know how to develop messaging, negotiate interviews and handle news conferences in a way that allows them to excel in the court of public opinion.

Critical Point Communication owners have more than 40 years broadcast experience.

We know how to teach you to be ready for any media situation. Call us today to discuss our 4-hour training seminar which includes real-time interview techniques.

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(480) 225-0722 / (480) 225-0882

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