As the Director of Communication for Watermark Retirement Communities, I’m committed to providing clear, concise and accurate direction for media communication for the 37 communities we manage, coast to coast. We work hard to earn our reputation for extraordinary care and services, so when a sensitive issue arises at one of our communities, I often turn to Critical Point Communications. The quality of service I have received over the years is consistently excellent. They quickly research and analyze each situation in great detail and give me the information I need to take immediate action. I can count on them to respond day or night, 7 days a week. I strongly recommend Critical Point Communications for crisis communication and I would advise businesses and organizations of all types to call Critical Point Communications before a crisis arises, to learn how they can help in a variety of situations.
Our good reputation is an invaluable asset and the team at Critical Point Communications are key partners in its protection. Critical Point Communications has done a terrific job in managing media inquiries for us and in helping us strategize and prepare when situations arise. Having an ongoing relationship with Critical Point Communications is especially important. They know the organization and help us to articulate a message that is true to our values.
We have been using Critical Point Communications’ Crisis Management services for several years. As a manager of captive insurance companies, we serve long-term care communities across the United States. Once in a while, our customers experience an issue that could, if not properly managed, turn into a crisis which could damage our customer’s reputation and potentially their business. We immediately call Critical Point Communications to assist us with mitigating the damage. They can analyze a situation quickly and take immediate action to neutralize the crisis. They also trained our captive ownership and senior management group on how to handle a crisis situation using their nationally-certified training seminar. If you ever find your company in a crisis, I would strongly recommend Critical Point Communications.