Whether you or your company has a significant online social media presence or not, anyone who wants to do damage to your personal or professional reputation can do so rather easily. And, it can be done by people who may or may not even know you. If you think you or your company will never have an online reputation management, think again. The internet can be vicious in that someone in your personal or professional life who wants to do damage to your reputation can do so quite easily. A former spouse can go after your business because of a divorce or former employees can attack you if you fire them.
So why should you care? Every life transaction begins with a search, a prospective customer or employee will look at you online before considering doing business with you or working for you. This search can include reading past client reviews, employee reviews and overall impression of you or your company. An online negative reputation costs money! How much? You will never know as people will not consider doing business you based on what they see and read online. They will find one of your competitors with a better online reputation to take their business.
So how can you get rid of something negative about you or your company once it is online? Well, it is nearly impossible to erase it. There are significant deficiencies in the law in this area – even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.
Whether you or your company has a significant online social media presence or not, anyone who wants to do damage to your personal or professional reputation can do so rather easily. And, it can be done by people who may or may not even know you. If you think you or your company will never have an online reputation management, think again. The internet can be vicious in that someone in your personal or professional life who wants to do damage to your reputation can do so quite easily. A former spouse can go after your business because of a divorce or former employees can attack you if you fire them.
So why should you care? Every life transaction begins with a search, a prospective customer or employee will look at you online before considering doing business with you or working for you. This search can include reading past client reviews, employee reviews and overall impression of you or your company. An online negative reputation costs money! How much? You will never know as people will not consider doing business you based on what they see and read online. They will find one of your competitors with a better online reputation to take their business.
So how can you get rid of something negative about you or your company once it is online? Well, it is nearly impossible to erase it. There are significant deficiencies in the law in this area – even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.